Every year, the task of narrowing down photography’s newest tools to the relatively small number that appear in the Editor’s Choice issue is a bigger challenge—one that forces us to exclude many deserving products. (Fortunately we’re able to cover a wider range of products at our website, PopPhoto.com.) Even in a time of economic woe, the introduction of new equipment continues unabated. Photographers don’t consider their craft a luxury, nor the money they spend on it disposable income. For them, photography and its tools are one of life’s necessities — something it would be impossible to live without.
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