Click to Enlarge Phillip Toledano spent ten years working as an advertising art director before launching his photography career in the late 1990s. His first career prepared him for the relentless self-promotion needed to succeed as an editorial and fine-art photographer. And, as he notes, the conceptual nature of advertising imagery "has really informed" his work, which includes images made in abandoned offices of bankrupt corporations, Enron included (featured in his 2004 book, Bankrupt, from Twin Palms Press). He is now working on turning one of his first projects, on air shows, into a book. "They are almost architectural in design," he says of the photographs, "and that is true of most of my work." His sleek, minimalist Website reflects his artistic ambitions. "Ideas are quite essential for how I work," he says. "It was important to get that across, so all the work is divided up into sections with explanatory texts that appear when you scroll over the sections." The section about his "Bankrupt" images, for instance, is accompanied by this explanation: "This project was more than photography for me. It was economic archaeology." On this site, form is function.
URL: www.ptoledano.com
Launched: 2002
Designed by: Nick Felton of megafone.net
Web Philosophy: "It was important for me to have a Website that portrayed how I see myself as a photographer."
Print
Stumble It 
Comments
Be the first to comment!