Click to Enlarge Editorial and commercial photographer Douglas Menuez was something of a Web pioneer; back in 1995, his first Website documented a long-term project he shot behind the scenes in Silicon Valley. By 1999, he had expanded his site to include his varied work for magazines and advertising clients. "But a Website gets really tired if you don't continually update it, and that happened to mine -- people were starting to complain!" Menuez recalls with a laugh. "We finally did a major upgrade in 2005." The new, uncluttered version of menuez.com makes elegant use of Flash features that simulate the opening of a photo book. "To me, books are sort of the be-all and end-all of photography, so we used that as a leitmotif," Menuez says. "It's a portfolio and a representation of the physical books we make." His most recent book is Heaven, Earth, Tequila (Waterside Publishing, $40), a photographic journey through Mexico, its tequila-making industry, and colorful street scenes (above). "I'm into a range of things -- I don't want to be in a box," Menuez says, "and I like the Website to reflect that."
URL: www.menuez.com
Launched: 1995 (revamped 2005)
Designed by: Douglas Menuez with Paul Morrell and Zan Passante of Sumojack,
Los Angeles
Web Philosophy: "The Website is indispensable as you interact with the world. We've booked jobs on the spot as someone is looking at the site. People want to see work right away -- sometimes they can't wait for FedEx."
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