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"I don't spend much time on the Internet, but I've seen Websites looking like mine recently," says French commercial photographer Guido Mocafico. "Which is always a very good sign." Four years ago, when Mocafico's graphically innovative Website was launched, such was not the case. "It was designed by a friend of mine, Vincent Bergerat, and I basically let him do what he wanted, with a few alterations," he says. Showcasing work for such clients as Gucci and Issey Miyake, mocafico.com has an intuitive fluidity and an organic, asymmetrical order. "We update it regularly but never remove images, so it's always growing," Mocafico says. Much of his varied work also appears in Guido Mocafico: Venenum (Steidl, $200) and an exhibition in New York City's Bergdorf Goodman's Men's store through March. A colorful array of snakes stems from the photographer's ongoing collaboration on a travel series with Numéro magazine. "I ordinarily work with a Sinar 8x10 camera," Mocafico says, "but with the snakes I use 4x5 because they move so fast that you have to shoot a lot of images. With subjects like these, you don't lose much time trying to tell them what to do."

URL: www.mocafico.com
Launched: 2002
Designed by: Vincent Bergerat
Web Philosophy: "A Website is like an image bank for both photographs and concepts. It's a supermarket for clients to take what they need -- which is good, as long as they come to me for the realization. If not, it's time for my lawyer."

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